
Dai Manuel
aka “Coach Moose”
Dai Manuel is a sought-after coach and lifestyle mentor who helps driven professionals over 40 build the kind of health that lasts the rest of their lives.
His philosophy is simple but powerful: longevity without vitality is just existing. The two only unlock when you find harmony between making healthy choices more often than not and prioritising time for genuine self-care. It's not easy, but it's worth it.
Dai's athletic journey started with 10 years as an active sport climber, tackling both outdoor crags and indoor walls, and even working as a belayer at kids' climbing parties at the local gym (which, as he'll tell you, taught him a boatload of patience). That foundation set him up for 8 years as a Tae Kwon Do, kickboxing, and boxing instructor, earning a black belt and multiple gold medals in local competitions. Then he discovered CrossFit, and it changed everything. That single shift opened a new world of group fitness and a training modality that has forever influenced how he sees results, programming, and what he's come to believe is one of the best foundational programs for general wellbeing, fitness, and longevity.
With 30+ years across climbing, martial arts, CrossFit, HYROX, and lifestyle mentorship, over a dozen Spartan and Tough Mudder events, and certifications spanning CrossFit, ACE, Precision Nutrition, and mindset performance coaching, Dai brings a depth of real-world experience that theory alone can never replicate. There's a difference you get when you work with someone who's 49, has lived it, and continues to live it every single day.
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