CrossFit BC community in Olympic Village Vancouver – members and coaches together after class
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Coaches Who Live What They Teach

Meet the CrossFit and HYROX coaches at CrossFit BC in Vancouver's Olympic Village. Coaching isn't a side job here. It's the whole point. Your coach will know your name, your goals and your old injuries, and will adjust every class around them.

Why Good Coaching Changes Everything

Anyone can write a workout on a whiteboard. What makes a class work is the person running it: how they read your movement, how they explain a fix, and how they talk to you when the last round gets hard.

Our coaches don't read from a script. They've spent years on the floor with real people and real problems, they hold certifications that matter, and they keep learning. Most of all, they show up because they love this work.

Whether you're new to CrossFit, training for a HYROX race or coming back from time off, you'll be coached by someone who chose this as a career and takes it seriously.

See how we coach → the standards behind every class

Your CrossFit BC Coaching Team

Each coach brings a different background and specialty. Read their bios to find the right fit for your goals, from first-time lifters to HYROX racers.

Dai Manuel, CrossFit BC Coach
HYROX Performance CoachCF-L2 · ACE · PN30+yrs in fitness
CFBC
Owner · Lifestyle Mentor · HYROX Performance Coach · CrossFit Level 2 · ACE Certified

Dai Manuel

aka “Coach Moose”

First Aid / CPR / AED HYROX Foundations

Dai Manuel is a sought-after coach and lifestyle mentor who helps driven professionals over 40 build the kind of health that lasts the rest of their lives.

His philosophy is simple but powerful: longevity without vitality is just existing. The two only unlock when you find harmony between making healthy choices more often than not and prioritising time for genuine self-care. It's not easy, but it's worth it.

Dai's athletic journey started with 10 years as an active sport climber, tackling both outdoor crags and indoor walls, and even working as a belayer at kids' climbing parties at the local gym (which, as he'll tell you, taught him a boatload of patience). That foundation set him up for 8 years as a Tae Kwon Do, kickboxing, and boxing instructor, earning a black belt and multiple gold medals in local competitions. Then he discovered CrossFit, and it changed everything. That single shift opened a new world of group fitness and a training modality that has forever influenced how he sees results, programming, and what he's come to believe is one of the best foundational programs for general wellbeing, fitness, and longevity.

With 30+ years across climbing, martial arts, CrossFit, HYROX, and lifestyle mentorship, over a dozen Spartan and Tough Mudder events, and certifications spanning CrossFit, ACE, Precision Nutrition, and mindset performance coaching, Dai brings a depth of real-world experience that theory alone can never replicate. There's a difference you get when you work with someone who's 49, has lived it, and continues to live it every single day.

Specialties

Longevity and vitality for 40+ professionalsLifestyle transformation and habit architectureHYROX race preparation and hybrid trainingExecutive performance and mindset coachingNutrition strategy and sustainable wellness
Stephen Tyler, CrossFit BC Coach
Director of CoachingHYROX Performance Coach6yrs CrossFit
CFBC
Director of Coaching · HYROX Performance Coach · CrossFit Level 2 · Competitive Athlete

Stephen Tyler

aka “Sweetpea”

First Aid / CPR / AED HYROX Foundations

As CFBC's Director of Coaching, Stephen (aka "Sweetpea") has played a key role in shaping the gym's coaching standard and community since joining in Summer 2024.

He quickly built strong connections with our members, elevating the on-the-floor coaching experience and ensuring every athlete feels supported. He oversees all programming and leads our team of coaches alongside Coach Dai and Christie, delivering a consistent and high standard of coaching across the gym.

Stephen also manages our specialty programming and leads the integration of PRVN programming into our group CrossFit classes, the same methodology Justin Medeiros and his team use to train elite athletes. He tailors each cycle to our members so the strength bias, conditioning intent, and skill work actually translate to the people on our floor, not just the leaderboard.

Specialties

Movement mechanics and technical precisionHYROX race strategy and pacingPRVN programming integration for group classesSpecialty programming and competition prepLong-distance running integrationAthlete confidence building
Jason Gach, CrossFit BC Coach
20+ yrs CrossFitCrossFit Level 216yrs at CFBC
CFBC
Coach · CrossFit Level 2 · Olympic Lifting · 16 Years at CFBC

Jason Gach

aka “Jayboy”

First Aid / CPR / AED HYROX Foundations

Jason is one of the longest-serving coaches at CrossFit BC, with 16 years on the coaching floor and over 20 years in CrossFit.

He was there from the early days when CFBC first opened its doors in Vancouver, and has been coaching ever since. A dad of two, husband, and realtor, Jason brings a genuine love for getting to know every athlete and helping them grow.

Specialties

Olympic lifting techniqueHelping new athletes build confidenceTechnical refinement and form correctionsCreating a fun, welcoming class atmosphere
Chris Chatzoglou, CrossFit BC Coach
CrossFit Level 3Chiropractor20yrs CrossFit
CFBC
CrossFit Coach · CrossFit Level 3 · Mobility Certified · Chiropractor

Chris Chatzoglou

aka “Silent Sam”

First Aid / CPR / AED HYROX Foundations

Chris is a CrossFit Level 3 coach and practicing chiropractor who brings nearly 20 years of CrossFit experience to the coaching floor.

His journey started when his next-door neighbour opened the first CrossFit gym in Winnipeg, and he's been hooked ever since. After moving to Vancouver, he landed right across the street from CFBC's original Yaletown location and the rest is history.

With his deep understanding of human movement from both chiropractic practice and elite-level coaching certification, Chris brings a rare combination of clinical knowledge and practical coaching expertise.

Specialties

Technique refinement and movement qualityHelping experienced athletes push past plateausMobility and movement optimisationBiomechanics and injury-informed coaching
Sarah Pennington, CrossFit BC Coach
Living Legends CoachStarted CrossFit at 5412+yrs CrossFit
CFBC
Living Legends Coach · CrossFit Level 1 · Weightlifting · HYROX

Sarah Pennington

aka “Coyote”

First Aid / CPR / AED HYROX Foundations

Sarah is a recently retired Registered Nurse who spent years in emergency departments and then transitioned to stroke and cardiac arrest research.

She discovered CrossFit 12 years ago at age 54 after recovering from a serious illness that left her with significant muscle loss. The changes in her health and strength have been dramatic.

Now she coaches the Living Legends program, helping older adults new to CrossFit and strength training discover what their bodies are capable of.

As a vegan athlete, Sarah takes nutrition seriously. She plans and meal preps every week, and holds a certificate in plant-based cooking and plant-based desserts from ROUXBE. She has also completed a University of Guelph course on plant-based nutrition for athletes.

She is a member of the Vegan Strong Plant Based Team, a collective of athletes redefining strength, health and performance through veganism.

Specialties

Strength training for women over 50Coaching older adults new to strength trainingBuilding confidence in beginnersStrength, balance, and functional fitnessHelping people avoid frailty and maintain independence
Ciara Pletcher, CrossFit BC Coach
Ex-competitive gymnastResident neurologist7+yrs coaching
CFBC
Gymnastics Coach · Movement Specialist

Ciara Pletcher

aka “Strict”

First Aid / CPR / AED HYROX Foundations

Ciara is a former competitive gymnast and practicing neurologist who brings years of gymnastics coaching expertise to CrossFit BC. She has a gift for helping athletes unlock bodyweight skills, from handstands to muscle-ups, with patient progressions and individualised feedback. Her coaching is encouraging, detail-oriented, and built on a deep understanding of how bodies move.

Specialties

Handstands & handstand walkingGymnastics progressionsBodyweight skillsMovement confidence
Lee Richardson, CrossFit BC Coach
CF-L1 · CF KidsCrossFit · HYROX · Oly6yrs coaching
CFBC
CrossFit Coach · CF Level 1 · CF Kids · Olympic Weightlifting · HYROX

Lee Richardson

aka “Vee-P”

First Aid / CPR / AED HYROX Foundations

Lee Richardson is a CrossFit Level 1 and CF Kids certified coach with six years of coaching experience that started at a CrossFit box in London, England.

A former hockey and fastball athlete, she discovered CrossFit in 2014 and found her calling at the intersection of coaching and education. Her day job as an Elementary Vice-Principal gives her a unique lens on motivation, learning, and meeting people where they are.

Lee has coached CrossFit, HYROX, and Olympic Weightlifting classes, and brings a teaching-first approach that makes complex movements accessible and fun.

Specialties

Strength progressions for women in their 40s and beyondMaking CrossFit accessible and fun for all levelsOlympic weightlifting techniqueHYROX race preparationBuilding confidence in newer athletesCreating an energetic, welcoming class environment
Cam Friesen, CrossFit BC Coach
HYROX Performance CoachMSc Chronic Disease Mgmt10+HYROX races
CFBC
HYROX Coach · ACSM Certified Personal Trainer · MSc Chronic Disease Management

Cam Friesen

aka “Freeze”

First Aid / CPR / AED HYROX Foundations

Cam Friesen is a HYROX coach at CrossFit BC focused on helping athletes perform when it actually matters: race day, not just in training highlights.

With a Master's degree in Chronic Disease Management, a Bachelor of Human Kinetics, and ACSM certification, Cam brings an evidence-based approach to training that's grounded in exercise physiology.

His path started with basketball, where training for performance turned into a deep interest in how the body works, which eventually led him into exercise physiology, coaching, and HYROX. With 10+ HYROX races under his belt, he races what he coaches and knows the demands inside and out.

Specialties

HYROX race preparation and pacingHelping beginners feel confident in HYROXEvidence-based training programmingBuilding real fitness through consistencyMaking HYROX accessible for everyone
Jeremy Simser, CrossFit BC Coach
Long-standing CFBC memberBurgener L1
CFBC
Coach · Olympic Lifting · HYROX · Long-standing CFBC Member

Jeremy Simser

aka “Bladerunner”

First Aid / CPR / AED HYROX Foundations

Jeremy brings high energy, strong attention to detail, and a competitor's mindset to the coaching floor. With a background in elite sport and years of coaching high-level roller derby, he has a natural instinct for helping people improve their form, find another gear, and get more out of themselves in training.

Specialties

Olympic liftingHYROXForm refinementHelping people unlock stronger, cleaner movement
Yash Ahuja, CrossFit BC Coach
CrossFit Level 1HYROX Foundations
CFBC
Coach · CrossFit · Olympic Lifting · Gymnastics Development · HYROX

Yash Ahuja

aka “Sneakers”

First Aid / CPR / AED HYROX Foundations

Yash brings energy, humour, and a sharp eye for technique to every class he coaches. He loves helping athletes learn something new, no matter how big or small, and has a gift for breaking movements down in a way that helps people improve without making it feel heavy or intimidating.

Specialties

Technique breakdownMovement qualitySkill developmentHelping athletes understand the why
Sophie Straith, CrossFit BC Coach
CF-L1 · PN-L120 yrs in fitness10+yrs coaching
CFBC
CrossFit Coach · Nutrition Coach · Movement & Performance Support

Sophie Straith

aka “Doph”

First Aid / CPR / AED HYROX Foundations

Sophie brings over a decade of CrossFit coaching experience, a deep background in nutrition coaching, and a practical approach that helps people feel better, perform better, and build healthier habits that actually fit their life. She is serious about movement quality, big on safety, and equally committed to making people laugh, sweat, and leave class smiling.

Specialties

Nutrition and habit coaching for women 40+Olympic liftingPower movementsGymnasticsHealthier habitsLong-term progress
Christie Kennedy Manuel, CrossFit BC Coach
Co-Owner, CFBCCF-L1 · HYROX Foundations
CFBC
Co-Owner · Coach · Operations Director · Community Builder

Christie Kennedy Manuel

aka “Bubbles”

First Aid / CPR / AED HYROX Foundations

Christie Kennedy Manuel is the operational heartbeat of CrossFit BC and the reason the gym feels like home the moment you walk through the door.

A lifelong athlete, Christie was a competitive swimmer and long-distance trail runner in high school before earning a scholarship to play collegiate volleyball at university. She continued to compete in beach volleyball for years, and these days leans into playing in the sun purely for the joy of moving with friends.

Alongside Dai, she served a community of 800+ people at their weekly Sunday Funday group workouts for five years. That was the proving ground where the Manuels honed their mentorship and coaching, and the catalyst for Dai's Whole Life Fitness Manifesto, which is truly the Manuel family's philosophy.

Specialties

Beginner-friendly strength coaching for womenSeeing people and building real 1:1 connectionCommunity building and cultureInclusive, beginner-friendly coachingLongevity and healthspan-focused trainingEvent planning and programming

Meet Dai & Christie

The husband-and-wife team who assumed ownership of CrossFit BC on May 1, 2025, bringing decades of combined experience in fitness, business, and community building.

Dai Manuel - Co-Owner of CrossFit BC

Dai Manuel

aka "Coach Moose" 🫎

Co-Owner & Lifestyle Mentor · HYROX Performance Coach · CF-L2 · ACE Certified

He doesn't just teach fitness. He remembers what it was like to need it. Until age 15, Dai was morbidly obese, weighing 220lbs at just 5'2", and bullied relentlessly for his weight. That experience, while painful, became the catalyst that transformed his life. He knows firsthand what it feels like to struggle, to be uncomfortable in your own body, and to need help taking the first step.

A reformed gym-bro who used to spend 2.5 hours at the gym every day (but only actually worked out for about 25 minutes - and wondered why he never got results). That hard-earned lesson became the foundation for a 30-year career in fitness. Today, he's a sought-after coach and lifestyle mentor helping driven professionals over 40 build lasting strength, energy, and vitality. His philosophy is simple: longevity without vitality is just existing.

As founding partner, CMO, and COO of Fitness Town Inc., Dai's significant contributions helped grow the company from 3 to 8 retail locations, building an omnichannel business to multiple 7 figures annually (ultimately, an 8x increase over 9 years), a true team effort he's proud to have led alongside incredible people. He's a bestselling author of The Whole Life Fitness Manifesto, an in-demand keynote speaker at TEDx, IDEA World, BCRPA, and CanFitPro (audiences of 20,000+ annually), and a strategic campaign partner with brands like Microsoft, Manulife, and Unilever.

Featured in Forbes, Entrepreneur, CBC, CTV, Global News, Huffington Post, Shape, National Post, Breakfast TV, and 300+ podcasts. His 2% Solution Podcast hit 100,000+ downloads in nine months. Ranked Top 50 Canadian Health & Lifestyle Influencers by FeedSpot (2023-2025), with 90,000+ engaged followers and 1,000+ verified positive reviews.

He and wife Christie assumed ownership of CrossFit BC on May 1, 2025, and he's been a member since 2011.

30+ YearsFitness Industry
7 Figures+Fitness Town (8x growth)
TEDx + 300+Talks & Podcasts
Bestselling AuthorWhole Life Fitness

Watch the TEDx talk

Christie Kennedy Manuel - Co-Owner & Operations Director

Christie Kennedy Manuel

Co-Owner & Operations Director · WOW Woman of Worth Award · MERGE Fitness Inc.

A lifelong athlete, Christie was a competitive swimmer and long-distance trail runner in high school before earning a collegiate volleyball scholarship at university. She continued to compete in beach volleyball for years, and these days plays in the sun purely for the joy of moving with friends.

Christie brings 20+ years of experience in hospitality, fitness, and operations management. As Executive Assistant and Events Director at Fitness Town Inc., she supported growth across 7 retail locations. She managed VIP relationships for 300+ high-value clients at JOEY Restaurant Group with outstanding retention.

Co-founder of DaiManuel.com and the Whole Life Fitness Manifesto. Christie delivers transformative wellness programs, community events, and personal coaching - facilitating workshops and managing communities of up to 1,700 participants. Honoured with the WOW Woman of Worth Health & Wellness Award, she also holds her own CrossFit Level 1 and HYROX Foundations certifications, and continues to lean deeper into longevity and healthspan-focused coaching.

Alongside Dai, she served a community of 800+ at their weekly Sunday Funday group workouts for five years - the proving ground that shaped the Manuels' coaching and the catalyst for the Whole Life Fitness Manifesto. Together they've also coached and mentored hundreds through their first obstacle course races (Tough Mudders, Spartan Races, and every muddy adventure in between).

Her signature gift is the ability to truly see people - meeting you with empathy and a little "Tinge-O-Ginge" energy that makes her the biggest cheerleader anyone could be lucky enough to have in their corner. Her favorite title above all others: Mom.

20+ YearsHospitality & Fitness
WOW AwardWoman of Worth
1,700+Community Participants
300+ VIPsClient Relations

What Makes CFBC Coaching Different

Five principles that guide every class, every session, and every interaction with our members.

We coach people, not just workouts

Everyone who walks in has a different body, history and goal. We get to know the person first, then build the training around them.

How you move matters more than your time

We care about how you move, not just whether you finished. Good positions now are what let you keep training for decades.

We meet you where you are

First class or thousandth, your coach scales and adjusts so the workout fits you on that day.

High standards, low egos

We hold our coaching to a high bar, and we do it with warmth and a sense of humour. The class is about you, not us.

Leave better than you arrived

Physically and mentally. That's the goal of every class and every session.

Train With Us

The best way to meet the team is to show up. Try 3 classes free and see what real coaching feels like – no commitment, no pressure, just good coaching.

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What Members Say About Our Coaches

“I've already noticed a significant improvement in my strength and endurance, and the coaches are great at adjusting exercises when needed.”

The coaches provide positive feedback and adjust exercises if you're recovering from an injury. I've already felt stronger and fitter. The class times make it easy to stay consistent.

Linda K.

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Coached group classes, scaled to any level, in Vancouver since 2008.