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Dai Manuel, CrossFit BC coach editorial cover
Dai Manuel coaching at CrossFit BC

CrossFit BC Coach

Dai Manuel

aka "Coach Moose"

Owner · Lifestyle Mentor · HYROX Performance Coach · CrossFit Level 2 · ACE Certified

  • Certified CFBC coach
  • First Aid / CPR / AED
  • 15 certifications on file
  • 18 yrs coaching Vancouver
  • 30+ yrs in fitness
  • HYROX Performance Coach
  • CF-L2 · ACE · PN
  • Bestselling author

Dai Manuel is a sought-after coach and lifestyle mentor who helps driven professionals over 40 build the kind of health that lasts the rest of their lives.

His philosophy is simple but powerful: longevity without vitality is just existing. The two only unlock when you find harmony between making healthy choices more often than not and prioritising time for genuine self-care. It's not easy, but it's worth it.

Dai's athletic journey started with 10 years as an active sport climber, tackling both outdoor crags and indoor walls, and even working as a belayer at kids' climbing parties at the local gym (which, as he'll tell you, taught him a boatload of patience). That foundation set him up for 8 years as a Tae Kwon Do, kickboxing, and boxing instructor, earning a black belt and multiple gold medals in local competitions. Then he discovered CrossFit, and it changed everything. That single shift opened a new world of group fitness and a training modality that has forever influenced how he sees results, programming, and what he's come to believe is one of the best foundational programs for general wellbeing, fitness, and longevity.

With 30+ years across climbing, martial arts, CrossFit, HYROX, and lifestyle mentorship, over a dozen Spartan and Tough Mudder events, and certifications spanning CrossFit, ACE, Precision Nutrition, and mindset performance coaching, Dai brings a depth of real-world experience that theory alone can never replicate. There's a difference you get when you work with someone who's 49, has lived it, and continues to live it every single day.

Longevity and vitality for 40+ professionalsLifestyle transformation and habit architectureHYROX race preparation and hybrid trainingExecutive performance and mindset coachingNutrition strategy and sustainable wellness
Not sure Dai is the right fit? Get a personalized coach match
"Dai Manuel is a sought-after coach and lifestyle mentor who helps driven professionals over 40 build the kind of health that lasts the rest of their lives. His philosophy is simple but powerful: longevity without vitality is just existing. The two only unlock when you find harmony between making healthy choices more often than not and prioritising time for genuine self-care. It's not easy, but it's worth it. Dai's athletic journey started with 10 years as an active sport climber, tackling both outdoor crags and indoor walls, and even working as a belayer at kids' climbing parties at the local gym (which, as he'll tell you, taught him a boatload of patience). That foundation set him up for 8 years as a Tae Kwon Do, kickboxing, and boxing instructor, earning a black belt and multiple gold medals in local competitions. Then he discovered CrossFit, and it changed everything. That single shift opened a new world of group fitness and a training modality that has forever influenced how he sees results, programming, and what he's come to believe is one of the best foundational programs for general wellbeing, fitness, and longevity. With 30+ years across climbing, martial arts, CrossFit, HYROX, and lifestyle mentorship, over a dozen Spartan and Tough Mudder events, and certifications spanning CrossFit, ACE, Precision Nutrition, and mindset performance coaching, Dai brings a depth of real-world experience that theory alone can never replicate. There's a difference you get when you work with someone who's 49, has lived it, and continues to live it every single day."
Coach Dai Manuel "Coach Moose"

Coaching Style

Coach Moose's training philosophy

Committed 100%, 80% of the time. That's the standard Dai coaches to, and it's the philosophy behind The 2% Solution: never invest less than 2% of your day in your personal health. His approach combines the latest training methodology, nutrition support, and mental health practices into a system that meets you where you are and builds you into who you want to become. He leverages technology, data, and decades of pattern recognition to create programs that are as intelligent as they are effective. Whether you're a time-strapped executive, a parent juggling it all, or someone who's tried everything and is ready for something that actually sticks, Dai's coaching is equal parts precision, empathy, and relentless encouragement.

Outside the Gym

When Dai isn't coaching

First and foremost, Dai is a husband to Christie and a dad to two daughters, the loves of his life and the reason behind everything he builds. His Whole Life Fitness Manifesto is rooted in what he calls the 5 F's: Family, Fitness, Finances, Faith, and Fun, the pillars he believes create a life truly worth living, with Family always leading the way. Outside the gym you'll find him on family adventures, hosting The 2% Solution podcast, and chasing the next outdoor challenge with Christie and the girls. He's been featured in HuffPost, Shape, CTV, Global News, CBC, LiveStrong, and over 300 podcasts, but his favourite role will always be Dad. Thirty years in and many more to come, Dai's ongoing journey is driven by one thing: to keep learning, growing, and better supporting the people he loves and the clients he serves. Also a collector of fitness certifications like they're Pokemon cards.

The Honest Version

What Dai got wrong, and how Dai coaches now

What I used to get wrong

"I spent years grinding 2.5 hours a day in the gym and only training for about 25 minutes of it, chasing intensity instead of intent, and wondering why nothing stuck."

How I coach now

I coach to a standard now: never less than 2% of your day on your health, and committed 100%, 80% of the time. Programs are built around what you'll actually repeat, not what looks impressive on a Sunday.

Every CFBC coach answers this question. It's part of how we coach.

Certifications & Experience

What Dai brings to the gym floor

  • HYROX Certified Performance Coach
  • CrossFit Level 2 Trainer
  • ACE Certified Personal Trainer
  • Precision Nutrition Certified
  • Certified Mindset, Life & Performance Coach
  • CrossFit Affiliate Owner since 2025
  • Bestselling Author: Whole Life Fitness Manifesto
  • TEDx Speaker
  • Distinguished Toastmaster
  • Host: The 2% Solution Podcast
  • Black Belt, Tae Kwon Do (8 years instructor)
  • Former kickboxing & boxing instructor
  • 10-year sport climber (outdoor & indoor)
  • 12+ Spartan and Tough Mudder events
  • 30+ years in fitness industry

Certifications on record

Issuing body, dates, and certificate numbers where the issuer publishes them. Where a credential can be checked publicly, the link goes straight to the issuer.

Training and fitness

  • CrossFit Level 2 Trainer (CF-L2)

    CrossFit Education

    Valid March 2025 to March 2030 · No. 138785378

    Verify certificate
  • CrossFit Level 1 Trainer (CF-L1)

    CrossFit, Inc.

    Since July 2007

    Issuing body
  • CrossFit Weightlifting

    CrossFit, LLC

    Issuing body
  • CrossFit Aerobic Capacity

    CrossFit, LLC

    Issuing body
  • CrossFit Kettlebell Specialty Certification

    CrossFit, LLC

  • Certified Personal Trainer Specialist

    American Council on Exercise (ACE Fitness)

    Issuing body
  • Movement & Mobility 101

    MobilityWOD (The Ready State)

    Issuing body

Nutrition

  • Precision Nutrition Level 1 Nutrition Coaching Certification

    Precision Nutrition

    Issuing body

Mindset and behaviour change

  • Neuro Change Practitioner

    Neuro Change Institute

    Issuing body
  • Neuro Change Master Practitioner

    Neuro Change Institute

    Issuing body

Coaching practice

  • Certified Coach Practitioner

    Certified Coaches Federation

    Issuing body
  • Business of Coaching Certification

    Certified Coaches Federation

    Issuing body

Communication and speaking

  • Distinguished Toastmaster (DTM)

    Toastmasters International

    Since June 2019 · No. Member 1144056

    Issuing body

Gym-wide first-aid standard: coach certification standard.

From Dai's Kitchen

Coach Dai's Favourite Recipes

Dai hasn't shared any recipes yet, but our full library is packed with high-protein, macro-friendly meals our coaches love.

Recipes from Dai are on the way. In the meantime, explore the full collection from our coaching team.

Browse all CFBC recipes

Personal Match

Is Dai the right coach for you?

Answer a few quick questions and we'll confirm whether Dai is your best match, or pair you with the coach and program that fits your goals. Takes 4 to 6 minutes.

Start My Match

Reviewed personally by our coaching leadership. No pressure, just a thoughtful next step.

What members say about our coaches

“I've already noticed a significant improvement in my strength and endurance, and the coaches are great at adjusting exercises when needed.”

The coaches provide positive feedback and adjust exercises if you're recovering from an injury. I've already felt stronger and fitter. The class times make it easy to stay consistent.

Linda K.

Google Review

Inside Dai's world

A look at Coach Dai across the studio, the gym floor, the stage, and at home.

Studio & brand

Editorial portraits from brand and campaign shoots.

On the floor

Lifestyle and coaching action.

Speaking & mentorship

Keynotes, mentorship circles, and community work.

Family & story

The why behind the work.

Recommendations from people Dai has coached & mentored

Verified LinkedIn recommendations from clients, peers and mentees.

Verified LinkedIn Recommendation
“Dai is an incredible leader and true pioneer for HYROX in Canada. Through his work at CrossFit BC, he has cultivated an amazing community built on passion, connection, and a shared commitment to helping people become their best. From my very first interaction with Dai, it was clear how deeply he cares - not only about the success of his own athletes and coaches, but about the continued growth of HYROX as a whole. His passion for the sport is contagious, and he consistently brings the energy, ideas, and grit to make things happen. Dai is someone who genuinely invests in his people. I am incredibly grateful to be connected with Dai and could not be more excited to continue working alongside him as we grow HYROX throughout Canada.”

Justin Owens

Regional Manager - Canada · HYROX

Find a time to talk

See available consultation times with CrossFit BC. Tell us you would like to speak with Coach Moose when you book, and our team will confirm who can meet with you.

Train with Dai

The fastest way to meet Dai is to show up. Try 3 classes free, no commitment, no pressure.