CrossFit BC Coach

Cam Friesen

aka "Freeze"

HYROX Coach · ACSM Certified Personal Trainer · MSc Chronic Disease Management

Certified CFBC coach
First Aid / CPR / AED
5 certifications on file
18 yrs coaching Vancouver

HYROX Performance Coach
10+ HYROX races
MSc Chronic Disease Mgmt
ACSM CPT

Cam Friesen is a HYROX coach at CrossFit BC focused on helping athletes perform when it actually matters: race day, not just in training highlights.

With a Master's degree in Chronic Disease Management, a Bachelor of Human Kinetics, and ACSM certification, Cam brings an evidence-based approach to training that's grounded in exercise physiology.

His path started with basketball, where training for performance turned into a deep interest in how the body works, which eventually led him into exercise physiology, coaching, and HYROX. With 10+ HYROX races under his belt, he races what he coaches and knows the demands inside and out.

HYROX race preparation and pacingHelping beginners feel confident in HYROXEvidence-based training programmingBuilding real fitness through consistencyMaking HYROX accessible for everyone

Train with Cam: 3 free classes @friesenfit

Not sure Cam is the right fit? Get a personalized coach match

"Cam Friesen is a HYROX coach at CrossFit BC focused on helping athletes perform when it actually matters: race day, not just in training highlights. With a Master's degree in Chronic Disease Management, a Bachelor of Human Kinetics, and ACSM certification, Cam brings an evidence-based approach to training that's grounded in exercise physiology. His path started with basketball, where training for performance turned into a deep interest in how the body works, which eventually led him into exercise physiology, coaching, and HYROX. With 10+ HYROX races under his belt, he races what he coaches and knows the demands inside and out."

Coach Cam Friesen "Freeze"

Coaching Style

How Cam coaches

Simple, structured, and honest. Cam's coaching is straightforward, a bit sarcastic, and built around the idea that consistency beats hero workouts every time. He'll help you build a real engine, get more efficient, and avoid doing anything unnecessarily stupid (a lesson learned the hard way). Expect simple, repeatable training, honest feedback, and regular reminders that going 100% every session is not a personality trait. He wants people leaving sessions feeling stronger, more confident, and like they're actually improving, not just surviving workouts.

Outside the Gym

When Cam isn't coaching

Cam loves video games, lived in the UK for 3 years, and can juggle. His basketball background is where it all started, and he still brings that competitive team energy to every session.

The Honest Version

What Cam got wrong, and how Cam coaches now

What I used to get wrong

"Coming from basketball, I used to train every session at 100% and call it commitment. It cost me consistency, and consistency is what actually moves HYROX times."

How I coach now

I program around repeatable intent, not hero workouts. You'll see honest pacing, structured intervals, and regular reminders that the goal of Tuesday is to make Thursday possible.

Every CFBC coach answers this question. It's part of how we coach.

Certifications & Experience

What Cam brings to the gym floor

HYROX Performance Coach
ACSM Certified Personal Trainer
MSc Chronic Disease Management
Bachelor of Human Kinetics
10+ HYROX races completed

Programs & Classes

Where you'll train with Cam

Based on Cam's certifications and specialties. Check the schedule for exact class times.

HYROX Program

19+ HYROX classes a week including 4 dedicated 90-min HX90 SIM-ilar race-prep sessions. Vancouver's HYROX home in Olympic Village.

Learn more

HYROX Foundations

Premium 4-week on-ramp for HYROX beginners in Vancouver. Includes PFT, DEXA, nutrition consult, and 10 drop-ins to build race readiness.

Learn more

HYROX Race Ready Vancouver

4-session HYROX race preparation in Vancouver covering all 8 stations, pacing strategy, and the official PFT. Built for athletes targeting their next race at CrossFit BC.

Learn more

Personal Training

1-on-1 personal training at CrossFit BC Vancouver. Custom programs, flexible scheduling, and coaches who actually care about your results.

Learn more

View the full class schedule

From Cam's Kitchen

Coach Cam's Favourite Recipes

Cam hasn't shared any recipes yet, but our full library is packed with high-protein, macro-friendly meals our coaches love.

Recipes from Cam are on the way. In the meantime, explore the full collection from our coaching team.

Browse all CFBC recipes

From the 2% Solution

Hear Cam (or topics they coach) on the podcast

All episodes

Podcast · Ep 48

Top 10 Burning Health & Fitness Questions Answered by a Pro Trainer!

19:37

Podcast · Ep 128

HIIT or Miss? The Workout Everyone's Talking About, But Is It Right for You?

10:58

Podcast · Ep 57

Shaping Resilience and Transformation: Tommy Europe's Journey from CFL Stardom to Fitness Mastery

52:12

Personal Match

Is Cam the right coach for you?

Answer a few quick questions and we'll confirm whether Cam is your best match, or pair you with the coach and program that fits your goals. Takes 4 to 6 minutes.

Start My Match

Reviewed personally by our coaching leadership. No pressure, just a thoughtful next step.

What members say about our coaches

“I've already noticed a significant improvement in my strength and endurance, and the coaches are great at adjusting exercises when needed.”

The coaches provide positive feedback and adjust exercises if you're recovering from an injury. I've already felt stronger and fitter. The class times make it easy to stay consistent.

Linda K.

Google Review

Train with Cam

The fastest way to meet Cam is to show up. Try 3 classes free, no commitment, no pressure.

Try 3 Classes Free Meet the rest of the team →