Why Motivation Is Overrated (And What Actually Works) from CrossFit BC. Motivation is a feeling. Identity is a system. The people who stay consistent didn't find more willpower, they built structure.
CrossFit BC is a coaching gym in Olympic Village, Vancouver, at 278 East 1st Avenue. We run CrossFit, HYROX race prep, Olympic weightlifting, small-group and 1-on-1 coaching seven days a week.