The Problem With Performative Wellness

The Problem With Performative Wellness from CrossFit BC. Wellness has become a content category. Here is what real coaching looks like when nobody is filming, and why it actually works.

Written by:

CrossFit BC

Section:

Community

Reading time:

9 min

Topics:

wellness, culture, coaching, community, vancouver

Published:

Friday, May 15, 2026

Last updated:

Sunday, July 12, 2026

This article is part of the CrossFit BC journal, written by the coaching staff who run our classes in Olympic Village, Vancouver. We publish what we teach on the floor: training decisions, recovery, nutrition, and the honest tradeoffs behind them.