Identity Shift Playbook | Become the Athlete | CFBC from CrossFit BC. The identity playbook we teach members: from goal-chasing to identity-casting. Small votes, tent-pole scenes, language swaps. Free from CFBC.
CrossFit BC is a coaching gym in Olympic Village, Vancouver, at 278 East 1st Avenue. We run CrossFit, HYROX race prep, Olympic weightlifting, small-group and 1-on-1 coaching seven days a week.