Identity Shift Playbook | Become the Athlete | CFBC from CrossFit BC. The identity playbook we teach members: from goal-chasing to identity-casting. Small votes, tent-pole scenes, language swaps. Free from CFBC.
A free CrossFit BC resource, written by our coaching team and used with members inside the gym. No fluff and no filler: the same worksheets, checklists, and guides we hand out in Olympic Village.